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- bus-3171 - electronic-commerce
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
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BUS 3171
ELECTRONIC COMMERCE
Management, business and technology issues faced when conducting business over the Internet are explored in detail. Emphasis is placed on understanding the many issues that must be addressed in developing an Internet-based business plan, including E-commerce security and electronic payment systems. Critical appraisal of current Internet marketing and promotional approaches as well as legal, ethical and societal impacts of electronic commerce are explored.
Units: 3.0
Prerequisites:
BUS 1020 - MARKETING PRINCIPLES