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- bus-3385 - consumer-behavior
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
BUS 3385
CONSUMER BEHAVIOR
A study of the conscious needs and wants of the consumer as well as the deeper, possibly unconscious motives that drive consumer choices, applying contemporary topics in social and cognitive psychology to understand behavior related to buying and selling. Cross Listed Courses PSY 3385
Units: 3.0
Prerequisites:
PSY 1010 - GENERAL PSYCHOLOGY
or
BUS 1020 - MARKETING PRINCIPLES