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- bus-4031 - marketing-management
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
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BUS 4031
MARKETING MANAGEMENT
Analysis of problems encountered by firms in marketing goods and services. Emphasis is placed on marketing research and the formation of strategies to integrate product planning, pricing, distribution, promotion and service within the current socio-economic environmental framework. Students may not receive credit for both BUS 4031 and BUS 4260.
Units: 3.0
Prerequisites:
BUS 1020 - MARKETING PRINCIPLES
and
FIN 3020 - MONEY AND BANKING
or
BUS 3020 - MONEY & BANKING
and
BUS 3030 - FINANCIAL MANAGEMENT
or
FIN 3030 - FINANCIAL MANAGEMENT