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- bus-4055 - marketing-and-management-research
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
BUS 4055
MARKETING & MANAGEMENT RESEARCH
This course provides an introduction to the fundamentals of research in Marketing and Management. Students will learn how to define a business problem, identify and appropriate research methodology, create and conduct a survey or experiment and analyze and report the results. A group project will allow students to apply their knowledge to a context or industry problem of their choice.
Units: 3.0
Prerequisites:
MTH 2070 - ELEMENTARY STATISTICS
and
ECO 1020 - PRINCIPLES OF MICROECONOMICS
and
MTH 1015 - INVESTIGATING CONTEMPORARY ISSUES USING METHODS & TECHNOLOGY
or
CIT 1052 - COMPUTER LITERACY
and
BUS 1010 - INTRODUCTION TO MANAGEMENT
and
MTH 2510 - ANALYTICAL GEOMETRY- CALCULUS I
or
MTH 1500 - PRE-CALCULUS
or
MTH 1400 - ELEMENTARY FUNCTIONS
or
MTH 2300 - INTRODUCTION TO MANAGEMENT SCIENCE
and
BUS 1020 - MARKETING PRINCIPLES