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- bus-4088 - advertising
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
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BUS 4088
ADVERTISING
An analysis of the theory and effects of advertising with emphasis on understanding the role of persuasive communication in all forms of advertising. Basic advertising techniques, skills and processes are examined, as are the social and behavioral results and the ethical implications of advertising. Cross Listed Courses CMA 4088
Units: 3.0
Prerequisites:
ENG 1020 - FORMS OF LITERATURE
and
ENG 1010 - COLLEGE WRITING