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- bus-4130 - integrated-marketing-communications-seminar
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
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BUS 4130
INTEGRATED MARKETING COMMUNICATIONS SEMINAR
This course is designed to permit the students to demonstrate the ability to integrate the theory and practice of informational technology, marketing and communications through the development of an Integrated Marketing Campaign for an organization, service or program. This campaign will serve as a culminating project for the course. Cross Listed Courses CMA 4130
Units: 3.0