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Mount Saint Mary College Course Info

Newburgh, New York

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Course Info

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BUS 4139

ONLINE SOCIAL MEDIA: A COMMUNICATION TOOL

This class will give an overview of uses of online social media. After discussion of the development of social media, the emphasis of this class will be practical applications of its use. Primarily, the class will address the use of social media to achieve common goals pursued in public relations and advertising efforts.

Units: 3.0

Prerequisites:
ENG 1010 - COLLEGE WRITING
and
ENG 1020 - FORMS OF LITERATURE