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Mount Saint Mary College Course Info
Newburgh, New York
Course Info
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BUS 4201
INTERNATIONAL ADVERTISING & PROMOTION
A study of the role of advertising and promotion in the international market place that will include: the principles in advertising and promotion, steps in the development of the International Advertising and Promotion Program, the role of Product Management, Market Research, the Advertising Agency and development of annual Marketing Promotion and Advertising Planning.
Units: 3.0