BUS 4260

SPORT MARKETING

This course builds on BUS 1020 and BUS 2500 to enhance students' ability to utilize knowledge of essential marketing principles in order to analyze contemporary marketing problems and issues in the sport industry. The course will develop students' abilities to formulate and implement a detailed marketing plan in the sport industry and to better understand the relationship of marketing to other business functions. It will emphasize the application of marketing concepts through the use of cases, simulations and/or projects. Students may not receive credit for both BUS 1020 and BUS 4260.

Units: 3.0