CMA 3270

PUBLIC RELATIONS CAMPAIGNS

This course focuses on the development of a public relations campaign from the research phase through development of a full campaign plan. Students will be required to demonstrate use of appropriate primary and secondary data collection and analysis. Student assessment will focus on their strategic planning, as well as their writing and presentation skills. This course is writing intensive, and will require students to develop press releases and a completed public relations campaign plan.

Units: 3.0