This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- New York
- Mount Saint Mary College
- Course info
- cma-4130 - integrated-marketing-communication-seminar
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
CMA 4130
INTEGRATED MARKETING COMMUNICATION SEMINAR
This course is designed to permit the students to demonstrate the ability to integrate the theory and practice of informational technology, marketing and communications through the development of an Integrated Marketing Campaign for an organization, service or program. This campaign will serve as a culminating project for the course. Cross Listed Courses BUS 4130
Units: 3.0