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- cma-4201 - nternational-advertising-and-promotion
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
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CMA 4201
NTERNATIONAL ADVERTISING & PROMOTION
A study of the role of advertising and promotion in the international market place that will include the principles of advertising and promotion; steps in the development of international advertising and promotion program; the role of product management, market research and the advertising agency; and development of annual marketing promotion and advertising planning.
Units: 3.0
Prerequisites:
ENG 1020 - FORMS OF LITERATURE
and
ENG 1010 - COLLEGE WRITING