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- mgt-5060 - marketing-management
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
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MGT 5060
MARKETING MANAGEMENT
Analyzes the interrelationships among all components of the marketing process and the environment in which marketing decisions are made . The managerial approach to product, price, promotion and distribution decisions and to the planning, research and organizational aspects of marketing decision making. The impact of international and global strategies will be included.
Units: 3.0