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- mgt-6073 - salesmanship
Mount Saint Mary College Course Info
Newburgh, New York
Course Info
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MGT 6073
SALESMANSHIP
This course combines topics from marketing, advertising, promotion and sales to teach students how to match products and services to customers’ emotional and business needs. The course emphasizes the approach of adding customer value to retain customers and building long lasting strong relationships. Also explored are the traits of successful sales professionals and how organizations develop, manage and reward them.
Units: 3.0