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Mount Saint Mary College Course Info

Newburgh, New York

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MGT 6074

PRODUCTS AND PROMOTION

This course is designed to provide students with an understanding of the importance of product development and promotion to business organizations. The process of product development from idea generation, marketing analysis and pilot manufacturing to final roll out is examined.

Units: 3.0