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Mount Saint Mary College Course Info

Newburgh, New York

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MGT 6240

MANAGERIAL PUBLIC RELATIONS

This course offers an introduction to public relations practices for managers. Executives should be aware of the stakeholder groups that influence the success of their organization, and how relationships with these organizations should be managed. Addressing both proactive and reactive communication initiatives, topics covered in this course will include employee relations, media relations, community relations, consumer relations, crisis communication, and Internet communication.

Units: 3.0