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Northern Illinois University Course Info

Dekalb, Illinois

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


CAHE 704

Strategic Marketing and Enrollment Management

Recruiting, enrolling, and graduating college students are important activities within higher education administration. Enrollment management and strategic marketing involve multiple offices across the university including communications, admission, financial aid, and the registrar to improve student and institutional outcomes

Units: 3.0