This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.

×
Stand with UkraineDonate

Northern Illinois University Course Info

Dekalb, Illinois

Favorite

Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


COMS 461B

Organizational Communication: External

Focus placed on communication in the contexts of advertising, marketing, public relations, sales, media relations, lobbying, and crisis management with special consideration of the ethical dimension. Examines the communication of an organization and its members with stakeholders such as clients, potential customers, suppliers, investors, or others experiencing some impact from the organization

Units: 3.0

Prerequisites:
COMS 302 - Introduction to Organizational Communication Theory