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Northern Illinois University Course Info

Dekalb, Illinois

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


COMS 470

Campaign Strategies and Development

Development and presentation of public communication campaigns to include advertising, promotion, publicity, and corporate advocacy for business, public service, and political endeavors

Units: 3.0

Prerequisites:
JOUR 335 - Principles of Public Relations
or
COMS 380 - Corporate Advocacy and Issue Management
or
COMS 370 - Principles of Advertising