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- fsmd-458 - omni-channel-fashion-retailing
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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FSMD 458
Omni-Channel Fashion Retailing
In-depth examination of multiple channels of fashion retailing comparing traditional brick-and-mortar stores, e-tailing, and social media. Emphasis on the enhancement of consumers online shopping experiences and the engagement of consumers in an online retail environment
Units: 3.0
Prerequisites:
FSMD 258 - Introduction to the Fashion Industry
Min Grade: C
Min Grade: C
and
FSMD 152 - Textiles
Min Grade: C
Min Grade: C