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- mktg-295 - principles-of-marketing
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 295
Principles of Marketing
Basic understanding of marketing and the operation of marketing systems. Focus on the firm managing its marketing efforts and its relation to society and the world. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control
Units: 3.0