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- mktg-325 - buyer-behavior
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 325
Buyer Behavior
Analysis of consumer and organizational decision making based on theories from the behavioral sciences. Attention given to the how and why of purchasing decisions and prepurchase deliberation. Emphasis on the use of buyer behavior to develop marketing strategy
Units: 3.0
Prerequisites:
OMIS 338 - Principles of Operations Management
and
MGMT 335 - Managing Individuals, Teams, and Organizations
and
FINA 320 - Principles of Finance
and
PSYC 102 - Introduction to Psychology
and
MKTG 295 - Principles of Marketing