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- mktg-345 - business-marketing
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 345
Business Marketing
Basic understanding of creating marketing exchanges among institutions, organizations, and individuals for purposes other than consumption. Focus on buying processes, buying influences, institutional relationships, and ethical exchange management activities
Units: 3.0
Prerequisites:
MKTG 295 - Principles of Marketing