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- mktg-348 - integrated-marketing-communications
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 348
Integrated Marketing Communications
Survey of marketing communications as a tool for making and implementing marketing decisions. Emphasis on communication strategy formulation and development of the promotion mix. Topics include advertising, public relations, sales promotions, direct marketing, and personal selling
Units: 3.0
Prerequisites:
MKTG 295 - Principles of Marketing