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- mktg-355 - multichannel-direct-marketing
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 355
Multichannel Direct Marketing
Survey of all aspects of direct marketing through multiple channels. Traditional direct marketing topics including direct mail, retail direct marketing, print media, and list management. Current topics including electronic media, interactive marketing, customer relationship marketing, strategic database marketing, and privacy issues
Units: 3.0
Prerequisites:
MKTG 295 - Principles of Marketing