MKTG 410

Professional Selling and Cultural Perspectives

Joins students from other countries with NIU students to study cultural differences in professional selling in a global economy. Course includes a company visit, out-of-class project, salesperson shadowing, two to three role plays and discussion of cultural factors influencing professional selling within the international environment. Students may not receive credit for both MKTG 410 and MKTG 450

Units: 3.0