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Northern Illinois University Course Info

Dekalb, Illinois

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKTG 425

Services Marketing

Analysis of how services marketing differs from goods marketing and how services marketers can effectively manage the elements of service delivery to enhance service quality and customer satisfaction. Topics include the distinct elements of services marketing, service quality determination, understanding customer expectations, designing service standards to meet customer expectations, managing contact personnels delivery to service standards, and matching service communications with service delivery

Units: 3.0

Prerequisites:
MKTG 295 - Principles of Marketing