This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.

×
Stand with UkraineDonate

Northern Illinois University Course Info

Dekalb, Illinois

Favorite

Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKTG 443

Marketing Research

Research methods as applied to the field of marketing including problem definition, research design, survey design, data collection and analysis, and presentation of results

Units: 3.0

Prerequisites:
STAT 300 - Introduction to Probability and Statistics
or
STAT 200 - Elementary Statistics
or
UBUS 223 - Introduction to Business Statistics
and
MKTG 295 - Principles of Marketing
and
FINA 320 - Principles of Finance
Min Grade: C
and
MGMT 335 - Managing Individuals, Teams, and Organizations
Min Grade: C
and
MKTG 295 - Principles of Marketing
Min Grade: C
and
OMIS 338 - Principles of Operations Management
Min Grade: C