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- mktg-455 - database-marketing-and-data-mining
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 455
Database Marketing and Data Mining
Intensive examination of the concepts and tools to manage and utilize a marketing information system, using database information in a marketing context. Emphasis on the use of various statistical tools to identify marketing opportunities. Topics may include recency, frequency, and monetary (RFM) analysis, clustering techniques, linear and logistic regression, and an introduction to neural networking and its use in marketing information systems
Units: 3.0
Prerequisites:
OMIS 351 - Information Systems in Organizations
and
MKTG 295 - Principles of Marketing