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- mktg-464 - product-planning-and-development
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 464
Product Planning and Development
Examination of the factors influencing product planning and pricing decisions of the firm in a digital environment. Analysis of challenges and risks related to new product launch and managing product life cycle. Topics include idea generation, concept testing, pricing strategy, industry and market analysis, test marketing and product launch
Units: 3.0
Prerequisites:
MKTG 295 - Principles of Marketing