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- mktg-495 - marketing-strategy
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 495
Marketing Strategy
Emphasizes each activity within the total process of marketing, including strategy formulation, planning, programming, and implementation, by using case analysis to gain an understanding of all aspects of marketing strategy and management
Units: 3.0
Corequisites:
MKTG 99 - Portfolio
Prerequisites:
OMIS 338 - Principles of Operations Management
and
MKTG 443 - Marketing Research
and
MGMT 335 - Managing Individuals, Teams, and Organizations
and
FINA 320 - Principles of Finance