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- mktg-625 - buyer-behavior
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 625
Buyer Behavior
Examination of factors that influence the consumer decision-making process for purchase, use, and disposition of goods and services. Emphasis on how concepts from psychology, sociology, economics, and related social sciences influence design and development of marketing strategies
Units: 3.0
Prerequisites:
MKTG 505 - Graduate Survey of Marketing