This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Illinois
- Northern Illinois University
- Course info
- mktg-626 - brand-strategy
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 626
Brand Strategy
Comprehensive survey of strategies and tactics that enhance corporate brand equity. Topics include brand equity valuation, internal branding, co-branding, brand communication, and brand leveraging. Successful and unsuccessful applied brand initiatives
Units: 3.0
Prerequisites:
MKTG 654 - Marketing Management