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- mktg-640 - digital-selling-strategy
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 640
Digital Selling Strategy
Explores digital selling and current changes to the selling process including: researching prospects (digitally/socially), social listening, leveraging tools and techniques to connect with buyers, creating content to engage, building networks, and social branding. These components are combined to craft digital strategies to assist customers journeys
Units: 3.0