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Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 650
Personal Selling for Managers
Includes basic theories and strategies for the selling of self, ideas, and proposals within the firm as well as externally to major customers and prospects. Role playing is utilized to develop skills and theoretical frameworks for the development of major accounts and the salesforce; selling skills for both dyadic and group situations, and presentations by students in a variety of business-related selling situations
Units: 3.0
Prerequisites:
MKTG 505 - Graduate Survey of Marketing