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- mktg-655 - promotional-strategy
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 655
Promotional Strategy
Design, implementation, and control of promotional policies, including the elements of personal selling, sales management, advertising, sales promotion, publicity, public relations, and direct marketing. Planning and coordinating complete marketing campaigns
Units: 3.0
Prerequisites:
MKTG 505 - Graduate Survey of Marketing