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- mktg-656 - global-marketing-strategy
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 656
Global Marketing Strategy
Role of global marketing operations in a firms overall competitive strategy. Integration of global marketing responsibility with other functions of the firm. Emphasis on current issues in global competitive environment as they pertain to marketing strategy
Units: 3.0
Prerequisites:
MKTG 505 - Graduate Survey of Marketing