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- mktg-664 - new-product-and-service-innovation
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 664
New Product and Service Innovation
Perspectives and frameworks on how new product and service innovation can generate growth and economic value in organizations. Issues addressed pertain to the stages of idea generation, screening, and selection, business development, market testing and commercialization, as well as the design of strategies and practices that lead to organizational success
Units: 3.0
Prerequisites:
MKTG 505 - Graduate Survey of Marketing