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- mktg-670 - digital-marketing-strategy
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 670
Digital Marketing Strategy
Introduction to digital marketing strategy emphasizing the foundations of website development with search engine optimization, mobile advertising, inbound marketing, social media, and paid search
Units: 3.0
Prerequisites:
MKTG 654 - Marketing Management
and
MKTG 603 - Marketing Research and Analysis