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- mktg-671 - digital-marketing-and-search-engine-optimization
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 671
Digital Marketing and Search Engine Optimization
Examination of effective digital marketing campaigns. Topics include a study of leading paid search, display, and mobile advertising platforms, as well as selecting keywords and testing content for maximum ROI. Provides a pathway for earning certifications for the most relevant search engines
Units: 2.0
Prerequisites:
MKTG 670 - Digital Marketing Strategy
and
MKTG 603 - Marketing Research and Analysis