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- mktg-672 - mobile-marketing
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 672
Mobile Marketing
Analysis of how mobile marketing helps organizations reach a specific audience on their smartphones, tablets, and other related devices. Designed to help marketers understand the latest mobile technologies and create compelling campaigns that take advantage of them
Units: 2.0
Prerequisites:
MKTG 670 - Digital Marketing Strategy
and
MKTG 603 - Marketing Research and Analysis