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- mktg-674 - digital-marketing-campaign-measurement
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 674
Digital Marketing Campaign Measurement
Develop means to use enterprise analytics tools to measure website, app, digital, and offline data to gain customer insights. Provides a pathway for earning certifications for leading search engine analytics tools
Units: 2.0
Prerequisites:
MKTG 670 - Digital Marketing Strategy
and
MKTG 603 - Marketing Research and Analysis