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- mktg-678 - marketing-data-visualization
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 678
Marketing Data Visualization
Learn how to visualize data to speed decision making by using digital marketing data sets. Topics include data acquisition, data cleansing, creating calculated measures, deciding on types of visualization, and building reports and dashboards
Units: 2.0
Prerequisites:
MKTG 670 - Digital Marketing Strategy
and
MKTG 603 - Marketing Research and Analysis