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- mktg-680 - digital-marketing-metrics
Northern Illinois University Course Info
Dekalb, Illinois
Course Info
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MKTG 680
Digital Marketing Metrics
Understand how to create and implement key performance indicators (KPIs) used frequently by digital marketers. Study the components of each KPI and the source of data required to measure and track these KPIs using sample data sets and case studies
Units: 2.0
Prerequisites:
MKTG 670 - Digital Marketing Strategy
and
MKTG 603 - Marketing Research and Analysis