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- com-678 - public-relations-account-management
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
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COM 678
Public Relations Account Management
Account management expectations for PR and communication consultants. Inter-organizational relations, supply chain architectures, integrated communication, planning and budgeting, ethics, proposal writing and presentation, and cultural-critical interpretations of consultative client-practitioner relations
Units: 3.0
Hours: 3 classroom + 0 lab/studio