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- emb-313 - media-sales-advertising-and-promotion
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
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EMB 313
Media Sales, Advertising, and Promotion
An examination of the principles and problems associated with valuing, selling, and promoting media. Includes campaign development, the valuation of air time, working inside and outside a network environment and the use of alternative media outlets
Units: 3.0
Hours: 3 classroom + 0 lab/studio