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- jou-370 - principles-of-advertising
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
JOU 370
Principles of Advertising
Processes and practices of advertising, conception, organization, market research, copy writing, ad layout and production, media selection and scheduling, and assessment of impact
Units: 3.0
Hours: 2 classroom + 2 lab/studio
Prerequisites:
EMB 100 - Media Literacy - AH
or
JOU 110 - Introduction to Mass Communication - SB