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- mba-620 - ideation-to-innovation
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
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MBA 620
Ideation to Innovation
Develops a context for ideation through the formulation of new opportunities and the process and identification of strategic options leading to viable strategies. Experiential application of strategies is applied to real problems. Component course in MBA Innovation through Competitive Intelligence Stack
Units: 2.0
Hours: 2 classroom + 0 lab/studio
Prerequisites:
MKT 605 - Marketing in Organizations