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- mba-621 - competitive-intelligence
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MBA 621
Competitive Intelligence
Moving ideas into action requires gathering data on the market, industry and competitors. Focuses on competitive intelligence data capture, analysis and translation techniques to identify a viable set of strategic options. Experiential application of content knowledge is applied to real problems. Component course in MBA Innovation through Competitive Intelligence Stack
Units: 2.0
Hours: 2 classroom + 0 lab/studio
Prerequisites:
MBA 620 - Ideation to Innovation