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Northern Kentucky University Course Info

Highland Heights, Kentucky

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKT 205

Principles of Marketing

Flow of goods from producer to consumer; demand-stimulated and demand-fulfilling activities of business enterprises; marketing concepts and systems analysis

Units: 3.0

Hours: 3 classroom + 0 lab/studio